Stop doing Certain Activities

Stop doing Certain ActivitiesIn Addition to outsourcing some task or finding partners to take care of them, there are probably specific tasks that you should stop doing. Period.We as a whole, realize that there are many tasks and activities that need to be done. What...

First Pillar to Success: Message

First Pillar to Success:MessageThe first pillar, the first critical foundation for your business, is your Message. Regardless of whether you offer products or services, your business begins with what you say and how you say it. You need to communicate with the use of...

Smart Insights

Defining marketing is a little trickier, and even at Fortune 100 companies, the role of marketing isn't always clear. Often sales take the lead and marketing plays a supporting or subordinate role. That is partly because sales are very easy to measure: either you have...

Do You Make These Mistakes in Sales and Marketing

Do You Make These Mistakes in Sales and MarketingDetailed discussionMany entrepreneurs build better mousetraps only to find out that no one has any mice. Many professionals from lawyers to healers to software developers have a “build it and they will come” attitude,...

Sales, Marketing, and Money

Nothing happens until someone sells something. Attributed to Thomas Watson, Sr., founder of IBM Everyone knows what sales is Sales is what makes the cash register ring, although these days not everyone may know what a cash register is. Sales is revenue, the top line,...

Rise Above the Crowd

Principle 2.  People trust a perceived expert or authority. You need to rise above the crowd. In a world where we need to make quick judgments, the ability to check someone’s credentials is limited. We need to make snap judgments. If we need an emergency room doctor...

Know Yourself

Principle 1.  You need to know yourself. Focus on your strengths. Outsource your limitations. Everyone is different, and everyone has different capabilities. A management expert named Meir Ezra, who has built several million-dollar companies, estimates that the...

Are You Doing it Alone?

Out of the thousands of things you can obsess about, only 3-4 matter right now. Perry Marshall   Developing the entrepreneurial mindset is one of the most important things you can do. When you are your own boss, when you can’t go running to someone else for...