Stop Bleeding Your Time

Watch How You Spend Your Time and Track the Results of Your Activities Does this sound familiar? You spend your day running around and are crazy busy, and when the day ends, you wonder how you accomplished anything. “Where did they go?” you ask yourself. If this...

First Pillar to Success: Message

First Pillar to Success:MessageThe first pillar, the first critical foundation for your business, is your Message. Regardless of whether you offer products or services, your business begins with what you say and how you say it. You need to communicate with the use of...

Smart Insights

Defining marketing is a little trickier, and even at Fortune 100 companies, the role of marketing isn’t always clear. Often sales take the lead and marketing plays a supporting or subordinate role. That is partly because sales are very easy to measure: either...

Rise Above the Crowd

Principle 2.  People trust a perceived expert or authority. You need to rise above the crowd. In a world where we need to make quick judgments, the ability to check someone’s credentials is limited. We need to make snap judgments. If we need an emergency room doctor...