Smart Insights

Defining marketing is a little trickier, and even at Fortune 100 companies, the role of marketing isn’t always clear. Often sales take the lead and marketing plays a supporting or subordinate role. That is partly because sales are very easy to measure: either...

First Pillar to Success

The first pillar, the first critical foundation for your business, is your Message. Regardless of whether you offer products or services, your business begins with what you say and how you say it. You need to communicate with the use of words, numbers, and pictures....

Stop doing Certain Activities

In Addition to outsourcing some task or finding partners to take care of them, there are probably specific tasks that you should stop doing. Period. We as a whole, realize that there are many tasks and activities that need to be done. What a significant number of us...

First Pillar to Success: Message

First Pillar to Success:MessageThe first pillar, the first critical foundation for your business, is your Message. Regardless of whether you offer products or services, your business begins with what you say and how you say it. You need to communicate with the use of...