Sales, Marketing, and Money

Nothing happens until someone sells something. Attributed to Thomas Watson, Sr., founder of IBM Everyone knows what sales is Sales is what makes the cash register ring, although these days not everyone may know what a cash register is. Sales is revenue, the top line,...

Do You Make These Mistakes in Sales and Marketing

Detailed discussion Many entrepreneurs build better mousetraps only to find out that no one has any mice. Many professionals from lawyers to healers to software developers have a “build it and they will come” attitude, only to be rudely awakened by an indifferent...

Smart Insights

Defining marketing is a little trickier, and even at Fortune 100 companies, the role of marketing isn’t always clear. Often sales take the lead and marketing plays a supporting or subordinate role. That is partly because sales are very easy to measure: either...