Smart Insights

Defining marketing is a little trickier, and even at Fortune 100 companies, the role of marketing isn’t always clear. Often sales take the lead and marketing plays a supporting or subordinate role. That is partly because sales are very easy to measure: either...

Do You Make These Mistakes in Sales and Marketing

Do You Make These Mistakes in Sales and MarketingDetailed discussionMany entrepreneurs build better mousetraps only to find out that no one has any mice. Many professionals from lawyers to healers to software developers have a “build it and they will come” attitude,...